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Align.
Where are you really, and where do you want to go?
We test your story against the numbers: what’s true, what’s missing and where the opportunity is. Climb the right mountain before you scale it.
Trusted adviser to ambitious entrepreneurs
Align. Grow. Realise your value
A business worth more. More freedom for you.
Let’s ConnectAlign on what you want and what your business is worth.Grow what really moves that value.And have a partner beside you to help you realise it.
You’ve built something good. So why does the next stage feel harder?
Many businesses stall at £1m, £3m or £5m. The business has outgrown how it’s run, and you’re spread across too much of the wrong work.
Longer hours, less focus, less of what you do best. The next stage means changing the business, and how you lead it.
How We’d Work TogetherAlign. Grow. Realise. One connected piece of work.
How I work with every client: building the value of the business, and making sure it serves your personal ambition.
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Grow.
What makes the business more valuable?
Quality of earnings, cash and the commercial choices behind them, plus the leadership, the team and you. Impactful growth, not turnover for its own sake: more profit, more value and a stronger multiple.
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Realise.
Could you realise the value you’re building?
Turn the value you’re building into real choices: sell, step back, keep growing or pass it on, on your terms.
We’ll help you go further, faster. And have more fun doing it.
Experience on both sides of the table.
I’ve worked inside businesses and alongside their owners, as a finance director, investor, corporate finance adviser, board adviser and coach.
- Finance directorInside the business: profit, cash and the decisions behind the numbers.
- Corporate finance and transactionsSales, acquisitions, fundraising and liquidations. 10+ transactions: lived experience of how value is grown, communicated and realised.
- Investor perspectiveThe view of someone putting capital at risk, not just offering advice.
- Growth and executionScaling Up, commercial priorities and the leadership to turn plans into progress.
- Coaching leaders, teams and boardsHelping CEOs, co-founders and boards face difficult decisions, agree what matters and follow through.
- Practical AISupport on 5+ AI transformation projects with entrepreneurs.
It’s knowing which perspective you need, and when.
See The Depth Behind The WorkWho I work alongside.
I’m proud to work with organisations that back entrepreneurs, finance leaders and young people. If one of them could help you, take a look.
Goldman Sachs 10,000 Small Businesses
Growth Expert and Lecturer
A fully funded growth programme for UK business owners, run with Saïd Business School and the Aston Centre for Growth. For owners of businesses with 5 to 50 employees, at least three years’ trading and £250k+ turnover.
Find Out More And Apply (opens in a new tab)Business Leader
Forum facilitator and coach
A community for ambitious founders and CEOs of £3m+ businesses: peer forums, CEO coaching and masterclasses, built on Richard Harpin’s 9 Steps framework.
Find Out More (opens in a new tab)Impetus
Coach and mentor
Impetus transforms the lives of young people with experience of poverty, by finding, building and funding high-potential charities. You can get involved by giving your time or money, or see whether your charity could benefit from their support.
Find Out More (opens in a new tab)The School of Life
Board adviser
The School of Life shares ideas to help individuals and organisations learn, heal and grow, and lead more fulfilled lives.
Find Out More (opens in a new tab)ICAEW
Coach and mentor on ICAEW’s leadership programmes
ICAEW’s leadership programmes help finance professionals step up: F-TEN® for aspiring and new CFOs, and the Network of Finance Leaders for aspiring and new FDs.
Find Out More (opens in a new tab)Know where you stand. See what matters next.
Value and Options Review
What your business is worth. What your options are. What would add the most value. A focused piece of work over 30 days.
Useful in its own right, whether or not we go on to work together.
Open to any owner who wants to see where they stand and what’s possible.
£4,000 + VAT
See How The Review WorksOne business. One ambition. Work directly with me.
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Advisory
For entrepreneurs who want a business worth more, and more enjoyment from running it.
A trusted adviser for growth and the big decisions. Better decisions, made faster, with the focus and habits to follow through.
Typically £1m+ turnover
Limited to ten clients at a time.
From £15,000 a year + VAT (£1,250 a month)
Explore Advisory
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Exit Concierge
For owners planning to exit in the next two to three years.
Hands-on, alongside you and your board, through to completion, with the right specialist team around you.
Typically £3m–£15m turnover
Limited to five clients at a time.
From £36,000 a year + VAT, plus a success fee
By application
Explore Exit Concierge
A different way to grow.
Entrepreneurs’ Mastermind
Launching spring 2027
Work through your next stage with a carefully chosen group of eight entrepreneurs, alongside individual support from me.
- Typically £1m–£3m turnover
- Profitable
- Growth-focused, business and personal
- Ready to share, support and challenge each other
I choose the group carefully, create space for honest discussion and bring commercial judgement to help turn the conversation into decisions and action.
Find Out More
Financial rigour. Human insight.
The numbers matter.
So does the person behind them.
My path has taken me from audit and corporate finance, through FD roles, to coaching CEOs, teams and boards. I’m an ICAEW chartered accountant and an ICF-accredited coach, trained in individual and team coaching, so I bring financial judgement and a real understanding of what drives people, with honest challenge and a sense of humour.
Clarifying. Challenging. Caring.
More About Me